Introduction In modern rapidly changing business world, maintaining an edge of the competition is crucial. Market research has traditionally been a core approach for gaining a competitive advantage, but the advent of AI technology has revolutionized this process. Tools driven by AI are reshaping how companies gather, process, and act upon informat

Introduction Social media marketing is evolving dramatically in the last few years, driven by changes in innovation, user behavior, and business needs. One of the most significant shifts in the marketing landscape is the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the attention o